Cassia – Renato Cutillo

A Clear and Elegant Journey Through Beauty Education & Training

The UX/UI strategy for the Beauty Academy website was developed with a user-centered approach, ensuring an intuitive and engaging experience for aspiring beauty professionals. The interface follows a clear information hierarchy, enabling seamless navigation through courses, instructor profiles, and certification details. The booking process is streamlined with progressive disclosure, reducing cognitive load and guiding users naturally through course selection. Interactive components and microinteractions enhance usability, creating a fluid and immersive learning experience while maintaining a high level of accessibility across devices. The look and feel of the platform features a clean aesthetic with a pastel and light color palette, reinforcing an imagery of elegance, clarity, and essential beauty while ensuring effortless readability.

Client

Cassia Beauty

Support

UX/UI

Instructor-Centric Design for Trust and Engagement

A key design principle was to establish credibility and personal connection through an instructor-focused UI. The card-based layout and well-structured instructor pages display essential details such as credentials, teaching philosophy, and professional background. This approach enhances transparency, helping users make informed decisions and fostering a sense of familiarity before enrollment. The visual hierarchy prioritizes instructor profiles, with strategic placement of images and key information to optimize readability. Subtle animations and hover effects further improve engagement, making the browsing experience dynamic and informative. The soft color scheme and minimalistic typography complement the academy’s professional yet welcoming identity, enhancing the perception of trustworthiness and expertise.

Course Selection and Structured Learning Paths

The platform employs a modular UI design to present a comprehensive selection of courses, including hairstyling, spa treatments, massage therapy, and makeup artistry. Each course page is structured with progressive disclosure, ensuring users can access key information—such as duration, prerequisites, weekly breakdown, and available dates—without overwhelming them. A filter-based navigation system allows for quick course discovery, while call-to-action elements guide users toward registration and certification requirements. The soft pastel color palette enhances visual clarity, reinforcing an intuitive browsing experience. The result is a scalable and user-friendly system that balances aesthetic appeal with functional clarity, supporting a seamless educational journey in the beauty industry.